While working on a summer long project called PPNTV, we had a chance to talk to Organic stone fruit grower Vern Peterson. PPNTV is a collection of videos from California peach, plum and nectarine growers. They want to help bridge the gap between producers and consumers.  California grows 70% of the nations peaches and not all of the growers have the ability to participate in farmers market programs outside of the San Joaquin Valley. They still understand however, that special connection consumers and growers have at the farmers market.

So, in that same spirit, California peach growers want to give their consumers the opportunity to start a dialogue. Comments on www.IHeartPeaches.com or on the growers PPNTV page on YouTube or Vimeo will get back to the growers - they grow with the consumer in mind and would love to hear from them.

Vern Peterson - Consumer Disconnect From Farmers from PPN TV on Vimeo.